New Year, New Formula
Dear Plant Snackers,
We are excited to announce the launch of our new packaging and reformulated products. The transition to new packaging and formulation will take place over the next two months, with product beginning to ship to distributors prior to the New Year, but will be available on our website as of January 10, 2022. Our products will remain vegan, dairy-free, free of the big 9 allergens (sesame, wheat, milk, soy, tree nuts, peanuts, shellfish, fish, and egg), gluten-free (certified by the GFCO), kosher, free of added sugars, and Non-GMO Project Verified. Plant Snacks products will also still contain 3 grams of protein, making them the perfect protein chips.
As a fast-growing company, we are always looking for innovative ways to improve our product and protect our supply chain. Our reformulation journey began a little over a year ago due to an unstable cassava flour market and supply, in addition to customer and store feedback. Our new products are a result of over a year of research, trials, product testing, and competitor product testing. We performed an exhaustive search and trialed 30+ alternate flours to use, and honestly, the resulting products ended up being a healthier and more delicious than our previous product lineup.
Therefore, with this relaunch, we are moving away from using only cassava flour in our base chip, to our own flour blend – resulting in a more ‘craveable’ and functional snack with the additional benefits of 3g of protein/serving (from peas), 3g of fiber/serving (from psyllium husk) and a good source of vitamin D (from mushrooms).
The updated packaging is bright, modern and eye-catching. Our Cassava Root Chip line (the small square chips) has been rebranded as Plant Thins™, and our Restaurant Style line has been rebranded as Tortilla Chips.
Be on the lookout for new packaging in a store that sells Plant Snacks near you, or purchase of chips on our website or Amazon starting on January 10th.
Thank you for continuing to supporting Plant Snacks. We are excited for your
feedback and thoughts!
The Plant Snacks’ Team